What we do.

We are sharp in targeting the audience — the core principle of public relations. We analyse the situation, then plan the communication and activation required for our clients to succeed.

As sports PR specialists we coordinate the flow of information from teams to the press, feed the public's hunger for stories, generate interest, raise visibility — and fill stadiums with fans. Every media campaign and strategy is drawn to suit the message and the objective.

Through a blend of international media relationships, Shekhinah offers unrivalled strategic media services. In an increasingly competitive environment, our team engages reporters and editors around stories that build long-term reputational impact.

We counsel clients on establishing lasting ties with the media — expanding their ability to tell their story through leading print, broadcast and online outlets at domestic, regional and intercontinental level.

Brand communication is about realising your brand's true potential in the market. We translate marketing strategy into tactical, integrated communication — at scale and across media boundaries — to build reputation.

Shekhinah creates value and loyalty by enriching the brand journey with engaging experiences: understanding who your consumers are, what they need, when they need it, where, and why.

Our industry trainers carry years of experience in the PR and communication business. They bring current knowledge and expertise to professional training programmes for organisations and individuals.

From media handling to crisis communication, we build communicators who perform when the cameras are on.

We purchased the AFF Suzuki Cup 2020, 2018 and 2016 broadcast rights for free-to-air services in Malaysia. Over the last decade we have secured TV rights for world-class international sporting events including the BWF Thomas & Uber Cup, BWF World Championships and BWF Malaysia Open.

We have also been engaged to produce international events across Malaysia and Southeast Asia — from the media centre to the master control room.

Social platforms have become a vital medium — more so when it comes to building brands and cultivating an engaged, targeted audience.

We help brands listen, understand and engage in social conversations, influencing the minds of the audiences that matter by meeting them online.

We help clients succeed by focusing and disciplining a distinctive campaign approach. Our team works as corporate advocates — communicating your messages, strengthening reputations and overcoming business challenges.

Campaigns are built on dynamism and ongoing dialogue with every key internal and external constituency.

Hosting an event — whether a large international property or a niche-interest gathering — leaves a long-lasting impression on the local environment, society and industry. Shekhinah's team is highly skilled at comprehensive, meticulous planning.

We deliver events with commitment, dedication and experience — from sponsorship and publicity through to world-class staging.