People first. Always.
We don't start with numbers. We start with people.
Experience the power of ShekhinahPR — an award-winning, dynamic public relations and branding agency based in Malaysia. We specialise in nurturing and elevating the reputations of ambitious growth companies, partnering with senior decision-makers to amplify perception and build remarkable brand equity.
True success lies in connecting with people. We craft intelligent campaigns infused with rich, emotive messages that unlock unparalleled value for your brand and stakeholders.
Temporary imagery — Pexels editorial
Authenticity reigns supreme.
In today's ever-evolving markets, companies that authentically embody their values and purpose — rather than just selling — attract and inspire the audiences that truly matter. We are committed to bridging the gap between intent and action.
By creating values-based communications, we help you build strong, sustainable and robust reputations that drive measurable performance — shaping perceptions, inspiring connections and unlocking your brand's full potential.
We know sports. We know lifestyle. We know travel.
We know the media. We know how to market and protect your brand.
We know how to reach the people who matter most to you.
Our media contact list in Asia is impressive — equally adept at regional or global campaigns. As a client you work alongside senior staff, prepared to give strategic advice and counsel at every level.
Shekhinah shares a common goal while bringing vastly different life experiences, professional skills and cultural perspectives to the task. Your mission gets the attention it needs to achieve the results you want.
2011
ShekhinahPR is founded by Christopher Raj — first campaigns include NIKE Malaysia and the Arsenal, Liverpool and Chelsea Asia Tours.
2014
WWE Live in Malaysia, ISTAF Super Series Final KL and the AFC × ADB × UNAIDS 'Protect The Goal' campaign.
2016
First AFF Suzuki Cup free-to-air broadcast rights for Malaysia — repeated in 2018 and 2020.
2017
On the ground at the KUALA LUMPUR 2017 SEA Games.
2018
Our CEO serves as Media Officer at the FIFA World Cup in Russia — returning for Qatar 2022.
2022
Broadcast rights secured for the BWF World Championships, All England and Thomas & Uber Cup Finals.
2025
Manchester United × ASEAN All-Stars at Bukit Jalil. Two national PR awards. Our CEO joins the World Football Summit Global Advisory Board.
2026
Petronas Malaysia Open and Yonex All England — the story continues.
Trusted across sport, media and culture.
60+ brands, federations & broadcasters since 2011
Founder & Chief Executive Officer
Dato' Christopher Raj
Media consultant to FIFA and the Asian Football Confederation. Media officer at the 2018 and 2022 FIFA World Cups. Nearly three decades in public relations and integrated marketing communications — guided by one maxim:
Hard work beats talent.
Your story deserves this energy.
Work with us