(01) — Sports PR / 2025
Manchester United × ASEAN All-Stars
Malaysia's biggest sporting event of 2025 — the region under one anthem.
Case
We move the story — Malaysia's leading sports PR, communications & broadcast agency. Est. 2011, Petaling Jaya → Southeast Asia.
Explore the workMeet the CEO© 2026KUL --:--
Sport / Culture / Communication
(The Agency)© 2026
One sports PR agency. One integrated approach.
Built around people — not numbers.
From the field — Shekhinah archive, 2025
ShekhinahPR is a multi-award-winning, energetic Malaysian sports public relations and branding agency — managing and nurturing reputations for ambitious growth companies. We work with senior decision-makers to build perception and brand equity.
We weave rich, emotive messages into intelligent campaigns that deliver value to your brand and the people whose opinions matter most.
(How We Move)© 2026
(01)
Understand
Audience / Reputation / Opportunity
Sharp audience targeting is the core principle of public relations. We analyse the situation, the perception and the opening before a word is written.
(02)
Shape
Strategy / Message / Campaign
Media campaigns and strategy drawn to suit the message and the objective — rich, emotive messages woven into intelligent campaigns.
(03)
Amplify
Media / Culture / Conversation
International media relationships that break through the clutter — from print and broadcast to the feeds where culture actually moves.
(04)
Impact
Perception / Brand equity / Legacy
Perception built. Brand equity earned. Stadiums filled. Value delivered to your brand and the stakeholders whose opinions matter most.
Trusted across sport, media and culture.
60+ brands, federations & broadcasters since 2011
(Selected Work)© 2026
(02) — Events / 2025
Walk With Al-Sultan Abdullah: King of Sports
A royal walk honouring Malaysia's sporting legends at the nation's most historic stadium.
Case
(03) — PR & Media / 2026
Petronas Malaysia Open 2026
World-tour badminton at full volume — media operations for Malaysia's home Super 1000.
Case
(04) — PR & Media / 2025
Ryan Giggs in KL
A Manchester United legend meets Malaysian football culture.
Case
(05) — PR & Media / 2024 — 2025
LALIGA EXTRATIME
LALIGA's exclusive industry networking platform, staged in Malaysia.
Case
Wheresportbecomesculture.
Bukit Jalil, Kuala Lumpur — May 2025
Manchester United × ASEAN All-Stars
Malaysia's biggest sporting event of 2025. The region under one anthem — and Shekhinah at the centre of the story, from the media tribune to the trophy lift.
(What We Do)© 2026
Full-contact communications.
Eight disciplines. One integrated team. From the press box to the production truck.
- (01)
Public Relations
Strategy / Campaigns
Sharp audience targeting, situation analysis and the activation that makes campaigns land.
- (02)
Media Management
Press / Relations
International media relationships that break through the clutter.
- (03)
Brand Communication
Identity / Equity
Translating marketing strategy into integrated communication at scale.
- (04)
Training & Development
People / Coaching
Professional PR and communication training from industry practitioners.
- (05)
Sports Broadcasting & Production
Rights / Production
A decade of world-class broadcast rights and event production.
- (06)
Digital PR
Social / Digital
Building brands where the conversation actually happens.
- (07)
Corporate Communication
Reputation / Counsel
Focused, disciplined campaign approaches for a demanding environment.
- (08)
Events Management
Staging / Delivery
World-class events, delivered with commitment and precision.
(The Record)© 2026
0
Years in sport
Founded 2011 — Petaling Jaya
0
Disciplines
From sports PR to broadcast rights
0+
Brands & bodies
Clubs, federations, broadcasters, brands
0
FIFA World Cups
On our CEO's touchline — 2018 & 2022
(Recognition — 2025)
Marketing Excellence Awards Malaysia
Bronze — Excellence in Media Strategy / 2025
Malaysia Public Relations Awards
Bronze — Best PR-Led Integrated Campaign / 2025
(Leadership)© 2026
Founder & Chief Executive Officer
Dato' Christopher Raj
Media consultant to FIFA and the Asian Football Confederation. Media officer at the 2018 and 2022 FIFA World Cups. Nearly three decades in public relations and integrated marketing communications — guided by one maxim:
Hard work beats talent.
